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The Promotion Continuum-How to choose the right promotional tactics for your business

We2 Breakfast Meeting

October 13, 2010

How to choose the right promotional tactics for your business.

Personal Selling? Direct Marketing? Networking? Referrals? Advertising? Social Media? Which one should I use? All of the above? Some of the above? None of the above? If not, when is the time right to jump in?

There are so many options to choose from when marketing your business that you can be excused for feeling overwhelmed. The problem is that with so many choices you try to do too much (and they all suffer) or nothing at all (option paralysis).

If you’ve wondered whether you should network or build partnerships, whether you should start a blog or hop on Twitter, or whether you should run ads or do some cold calling, then this seminar will bust through the confusion.

Montreal’s Preeminent Marketing Coach, Peter Vogopoulos, will introduce “The Promotion Continuum”, his proprietary marketing model that classifies promotional activities into five easy to understand groups. By the end of the session, you will know exactly which tactics you should use for your situation.

Special Bonus:

10-minute Primer on How to Get the Appointment (an excerpt from “The Master of Client Conversion” Course)

You’ve been given a referral and now it’s time to follow up. What do you do or say? For many entrepreneurs this can be a very uncertain moment. They are not quite sure what approach to take or what’s their objective should be.

There is only one approach that will consistently get you the appointment:

You must not want the sale.
Instead, you must give them something they desire.

In this 10-minute primer, Peter will explain how this simple shift in approach flips the buying switch in your prospects. Instead of you chasing them, they will chase you.

A WE² bit about Peter:

Peter Vogopoulos  ::  The Real Results Guy™Peter Vogopoulos, (vo-GO-poo-los) is known professionally as
“The Real Results Guy™”. He is an executive and business acceleration coach, strategic planning consultant, marketing strategist and founder of Marketing for Real Results™.

He helps businesses attract more clients and make bigger profits.

Businesses from one-person operations to small- and medium-sized businesses have seen their profits double and even triple with his signature program, the Marketing for Real Results System™. Actionable and practical, these strategies and programs are designed for real results.

A dynamic, entertaining speaker, he has addressed audiences on the topics of marketing messaging, positioning, small business promotion strategies, strategic execution and other entrepreneurship challenges.

Peter is a Certified Guerrilla Marketing Coach™ and loves teaching. When he is not running his business, he is a Lecturer of Entrepreneurship and Ethics in the MBA program at Concordia University’s John Molson School of Business. He also gives back his time as a volunteer mentor coach for aspiring entrepreneurs at YES Montreal and the Fondation du maire de Montréal pour la Jeunesse.

For more information on how Peter can help you attract more clients and make bigger profits in your business, or to grab a free copy of his report “The 14 Marketing Mistakes Every Business is Making and How to Avoid them”, visit http://www.MarketingForRealResults.com


Wednesday, October 13th, 2010
7:00 am

Where :

Les Pyramides D’Or

1375 Trans-Canadienne, suite 100
Dorval, Qc H9P 2W8 Map
(On the service road right next to McDonalds Head Office)

Price :

15$ for Members Visa, MasterCard, Amex, Paypal
20 $ non-members Visa, MasterCard, Amex, Paypal


Fabulous Talk
Dynamic Networking
Yummy Breakfast

RSVP appreciated!

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